What kobo.com says:

“An immersive play-by-play of the company’s ascent…. It’s hard to imagine a better retelling of the Amazon origin story.” — Laura Bennett, New Republic

Amazon.com’s visionary founder, Jeff Bezos, wasn’t content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection and seductive convenience at disruptively low prices. To do so, he developed a corporate culture of relentless ambition and secrecy that’s never been cracked. Until now.

Brad Stone enjoyed unprecedented access to current and former Amazon employees and Bezos family members, and his book is the first in-depth, fly-on-the-wall account of life at Amazon. The Everything Store is the book that the business world can’t stop talking about, the revealing, definitive biography of the company that placed one of the first and largest bets on the Internet and forever changed the way we shop and read.

What I Say: I wanted to read this book because of my day job. If you follow my career journey you know I work at Kobo. Hence why all my book reviews link to our homepage 🙂 I wanted to read the history of the company that is our biggest competitor to understand a bit more about them. I always find it fascinating to find out how a company got started. I liked reading about Amazon’s business practices when wanting to acquire a company. They are really painted as a bully so it was interesting to delve into the book. They barely mention Kobo so that was also fascinating to see how the author also ignores Amazon’s biggest eReading competitor. It will be interesting to see how competitors attack the global eCommerce engine that is Amazon in the future. A good book but I wouldn’t recommend it unless you’re in the eCommerce world.