Synopsis:
New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works.
When managers and marketers outline their social media strategies, they plan for the “right hook”—their next sale or campaign that’s going to knock out the competition. Even companies committed to jabbing—patiently engaging with customers to build the relationships crucial to successful social media campaigns—want to land the punch that will take down their opponent or their customer’s resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don’t.
Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It’s not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices—content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr.
What I say: I love how useful this book was. The real world examples of company posts made it easy to see how companies are doing things wrong and right in the world of social media. As a marketer I have a fascination with how companies have no strategy and just go about willy nilly posting whatever they please with no plan. I also have an admiration for the companies that are doing it well and have hired and put in place community managers who are given leeway to do their job well. Gary V explains Twitter, Facebook, Instagram, Tumblr and Pinterest. He touches upon Google+, Snapchat, Vine & LinkedIn momentarily. The book was published in 2013 and although the world of social media has changed drastically since then the premise of each chapter and a checklist of what to look for before posting is still applicable this day.